Redesigned City Website | City of Paducah
Redesigned City Website | City of Paducah
City of Paducah Launches Redesigned City Website
Mayor George Bray said, “We are in the digital age which requires a significant presence online to build recognition. A government website is the community’s landing place where citizens need to be able to quickly find information about services and their elected officials. Paducah’s website is a crucial tool to connect with our citizens while promoting the community as a whole. From large companies looking to relocate here to your neighbor who wants to know the solid waste collection schedule, Paducah’s website needs to make effective connections.”
“Today’s citizens are more likely to search online for information about their government and its services rather than to pick up a phone,” said City Manager Daron Jordan. “In staying true to our organizational values of Customer Experience, Solution-Driven, and Action-Oriented, we are working to provide more services online to make doing business with the City as easy and efficient as possible. I’m proud that Paducah offers several online services including an online payment option for property taxes, the Paducah 311 service request portal, and an online reservation system for Parks & Recreation facilities and activities. All of these services can be found in one place on paducahky.gov.”
Communications Manager Pam Spencer manages the City’s website and worked with Paducah-based Horizon Media Group for the website redesign.
“A municipal website is a large entity with hundreds of pages and thousands of files. My responsibility is to take city services, projects, and programs, streamline the information, and present it in a logical and digestible manner,” said Spencer. “Having a strong web presence aids in the creation of a strong city identity for Paducah. In reviewing the statistics, most visitors to the site spend two minutes. My goal is for them to find what they need quickly; and hopefully, they’ll find something else that inspires them or informs them about a City project or program.”
The site is mobile-friendly with a responsive design which allows for easier viewing on tablets and smart phones. Approximately 54 percent of the website’s traffic is from mobile devices as compared to desktop users. Paducah has had a mobile site since 2015, the last year it was redesigned.
Below are some website facts and features:
•Currently has 274 pages (not including calendar events or news release). Before this redesign, the site had approximately 430 pages.
•The site receives an average of 1300 pageviews per day.
•A few of popular pages are Human Resources, Parks & Recreation Department, Police Department, Solid Waste, Online Services, City Commission Meeting Information, and Elected Officials.
•Site features include
•Three feature stories on the homepage.
•A block of nine popular links showcased by icons at the bottom of each page.
•Prominent promotion of the Customer Experience Department and the Paducah 311 Service Request app and portal.
•Comprehensive link to online services.
•Contact form to receive City news by email.
For any organization that has a link to the city’s website or anyone who has bookmarked the website as a favorite, please check and reconnect your link. The redesign may have caused your link to break. Updates to pages on the website will continue over the next several weeks. If you notice a broken link or missing information, please contact Communications Manager Pam Spencer at pspencer@paducahky.gov or 270-444-8669.
Original source can be found here.
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